COOKIE POLICY
At Ludlow Motors, we use technologies like cookies, pixels, and local storage to make our websites easier to use and to tailor content to be more relevant for you. This guide is designed to explain, as clearly as possible, what cookies are; the purpose of those used on Ludlow Motors websites; and what options you have to control or delete them – if you decide you want to.
What is a cookie?
Almost every website uses cookie technology. A cookie is a small file that saves Internet settings. It gets downloaded through a browser during the first visit to a website. When you next return to the site using the same device, the browser may check to see if a related cookie is present (i.e. containing the site name) and use the data inside the cookie to send back to the site. This allows sites to recognise that the browser has visited before and, in some cases, vary the content shown to reflect that.
The benefits of cookies
Some cookies are extremely useful, because they can make the experience more user-friendly when you come back to a website you’ve visited several times previously. Provided you use the same device and browser as before, they can, for example, remember your preferences, help us to know how you use our sites, and make the content shown more relevant to your interests and needs. None of the cookies used on our websites collect information that personally identifies you.
Below is a table showing the main cookies used on this website, explaining where they appear and what they do.
Controlling and deleting cookies
If you want to change how a browser uses cookies, including blocking or deleting cookies from Ludlow Motorswebsites (or any other website in fact) you can do so by changing the browser settings.
To control cookies, most browsers allow you to either accept or reject all cookies, only accept certain types of cookies, or prompt you each time a site wishes to save a cookie. It’s also easy to delete cookies that are already saved on your device by a browser.
The processes for controlling and deleting cookies vary depending on which browser you use. To find out how to do so with a particular browser, you can use the Help function within it or alternatively you can visit http://www.aboutcookies.org which explains, step-by-step, how to control and delete cookies in most browsers.
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Cookie
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Description
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Duration
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ASP.NET_SessionId
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General purpose platform session cookie, used by sites written with Miscrosoft .NET based technologies. Usually used to maintain an anonymised user session by the server.
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Session
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CC_IsReal
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Checks to see if visitor is real user or bot
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1 Year
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CC_SpecialOfferCloseTime
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Time when Offers Intervention is closed
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10 days
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PriceReduced
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Highlights if any prices have been reduced since the last visit
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1 day
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_ga
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Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
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1 year
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_gcl_au
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Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.
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3 months
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_gid
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Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
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1 day
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ICO Registration
We are registered as a data controller with the Information Commissioner's Office and our registration number is: Z5764186
Data Protection Officer
Our Data Protection Officer is Frances Sanders any Data Protection issues can be directed to The Data Protection Officer, Worcester Carsales Limited T/A T Wall Garages, High Street, Pensnett, DY6 8XB or via [email protected]
Trade Associations
We are authorised and regulated by The Financial Conduct Authority. We also subscribe to the Motor Industry Code of Practice.
If you have any specific questions that are not covered in the FAQ section please mail your enquiry, contact details here.
This Privacy Policy was added 1st January 2010 and last updated May 2024.